Marketing Trends 2026: Convergence, Creativity, and Performance
18 November, 2025 at 12 PM BST
40 Minutes
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Why Convergence Is the Defining Marketing Shift of 2026
As marketing ecosystems converge, success in 2026 depends on unifying creativity, data, and performance into a single, measurable strategy.
In this webinar, Marketing Week and StackAdapt explore how privacy-first innovation, convergence, and evolving channels like CTV, retail media, and emerging AI environments are reshaping the rules of digital marketing.
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What You Will Learn
- How convergence across adtech, martech, and retail media is redefining how campaigns are planned, measured, and optimised.
- Why creativity and contextual intelligence will be marketers’ biggest performance advantage in a privacy-first world.
- What 2026’s top channels, CTV, DOOH, retail media, and ads-in-AI, mean for full-funnel strategy and budget allocation.
- How to build measurable performance frameworks that go beyond ROI to focus on attention, incrementality, and lifetime value.
- Where verticalisation is accelerating (retail, finance, travel, B2B) and what success looks like in each sector.
- How brands and agencies can turn marketing complexity into clarity through unified strategy and execution.
Our Speakers
Yasmine Tamir
Account Director
StackAdapt
Tom Walkden
Media Strategy Director
IDHL
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