StackAdapt Integrates With Tubi to Expand Premium CTV Inventory and Bring Advertisers Premium Content

Toronto, ON – October 22, 2025 – StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a direct integration with Tubi, a free streaming service that entertains over 100 million monthly active users. This integration gives advertisers seamless access to the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories, and hundreds of Tubi Originals.

With this integration, advertisers and agencies can connect directly to Tubi’s young and multicultural audience without additional hops in the supply chain. The result is greater efficiency, stronger performance, and simplified access to premium, brand-safe CTV content.

“This partnership with Tubi represents a meaningful step in bringing our clients closer to the moments that matter most,” said Greg Joseph, VP of Inventory at StackAdapt. “By integrating directly with Tubi, we are ensuring our clients gain scale and efficiency, with the added confidence that their campaigns are reaching audiences in the highest-quality environments.”

The integration unlocks a range of benefits for advertisers, including expanded reach across one of AVOD’s largest audience bases through Tubi’s rapidly growing platform. With a seamless direct connection, buyers gain an easy and efficient way to access premium streaming inventory. Advertisers can also take advantage of custom-curated, turn-key CTV packages that are ready to activate and designed to maximize campaign outcomes. Combined with StackAdapt’s data-driven capabilities, the integration delivers enhanced targeting and measurement to help brands achieve stronger return on investment.

“Tubi is committed to making our collection of premium streaming inventory accessible to advertisers through trusted partners for ROI with relevance,” said Vijay Rao, SVP of Partnerships at Tubi. “Our integration with StackAdapt ensures that advertisers can connect with our highly engaged leaned-in audiences, primarily watching on demand and streaming nearly a billion hours a month on Tubi, while benefiting from greater efficiency and transparency. At the same time, it allows Tubi to tap into StackAdapt’s diversified demand footprint—spanning holding companies, mid-market independent agencies, and SMBs—ultimately driving greater yield, attracting a wider mix of advertisers, and enhancing the viewing experience for our fans.”

The collaboration underscores StackAdapt’s continued leadership in CTV, one of the fastest-growing channels in programmatic advertising. As advertisers demand more scale, quality, and ROI from their streaming strategies, StackAdapt’s direct integrations with leading publishers like Tubi ensure they can deliver measurable results in brand-safe, high-performing environments.

About StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. For further information, visit www.stackadapt.com.

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Alexis Gold
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