Programmatic Provides Strong ROI for Financial Brand

Man looking at financial charts on a tablet.

Reaching Customers Interested In Financial Products

AKIN wanted to expand the reach of their financial marketing campaign for their client, a top brokerage in the APAC region, beyond traditional channels like search and social media. They teamed up with StackAdapt to reach customers interested in competitors’ products and similar services, increasing engagement and site visits.

Solutions Used

Targeting Tactics You Can Bank On

To achieve their goals, AKIN leveraged audience targeting to capture the attention of customers looking for services similar to those of their client’s competitors. Here are some of the tactics they used:

Browsing Audiences

Targeted ads based on search behaviour, strategically positioning themselves against competitors and capturing the attention of potential customers.

3rd-Party Segments

Used audience segments from StackAdapt’s 3rd-party data partners to target ads based on specific behaviours and attributes.

Retargeting

Leveraged a full-funnel approach by retargeting users who had previously visited their client’s website, boosting conversion rates.

Financial Marketing Strategy Boosts Site Traffic

Adding programmatic advertising and StackAdapt’s advanced audience targeting to their financial marketing strategy, AKIN significantly boosted site traffic and sign-ups for their client while reducing their effective cost per acquisition (eCPA).

eCPA

$14

Conversion Rate

13%

Engagement Rate

23%

Avg. Time on Site

1m 24s

Arvin Tang

Managing Director

AKIN

“[StackAdapt’s] expertise in programmatic advertising, coupled with tailored audience targeting, truly helped us break through barriers and achieve outstanding results. It has been a game changer for us and our client, expanding our reach and driving conversions in the finance industry.”