The KPI Cure: How Healthcare Marketers Are Driving Performance
May 21, 2025
30 Minutes
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Smarter Strategies for Modern Healthcare Marketing
Today’s healthcare marketers are under pressure to deliver more reach, precision, and results—all while navigating evolving privacy regulations and a fragmented media landscape—and traditional metrics are no longer cutting it.
Watch PurpleLab and StackAdapt unpack how to use script lift, claims data, and real-world healthcare marketing metrics to measure performance, optimize multi-channel campaigns, and drive better performance without compromising privacy.
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What You Will Learn
- Why traditional KPIs like clicks and impressions fall short in healthcare marketing.
- How to use script lift, audience quality, and claims data to measure real-world impact.
- Ways to build a privacy-compliant, multi-channel strategy that reaches HCPs and patients.
- How to align your teams on performance goals and optimize campaigns in-flight using early performance signals.
Our Speakers
Jasmaan Panesar
Senior Manager, Solutions
StackAdapt
Robert Comyns
Director, Customer Success
PurpleLab
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