The Future of Digital Marketing in 2025: EMARKETER Summit

1 November, 2024

45 Minutes

Illustration representing trends in the advertising space, showcasing stackadapt's and emarketer's logo

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Evolve Your Digital Advertising Strategy for 2025

Digital advertising is evolving at an unprecedented pace. With rapid advancements in technology, shifting consumer expectations, and a more complex digital ecosystem, the future of digital marketing in 2025 promises to be even more dynamic.

In this webinar, StackAdapt leaders and EMARKETER analysts dive into the marketing trends reshaping the industry—from new measurement and targeting innovations to the growth of retail media and the exciting potential of generative AI. Join us as we explore what these shifts mean for brands and get actionable tips to help you stay ahead of the curve.

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What You Will Learn

  • The intricacies of retail media measurement and how to drive incremental sales and sustainable growth in 2025.
  • How shifts in consumer preferences are reshaping the retail and CTV advertising landscapes, and how to stay ahead in a rapidly evolving market.
  • The latest trends in data use, privacy regulations, and how to implement safe, effective data-driven strategies to drive impactful campaigns.
  • Tactics for tracking and optimizing your reach across multiple platforms, enhancing your marketing precision and effectiveness.

Our Speakers

Yang Han
Yang Han

Co-founder and CTO

StackAdapt

Yang has founded several startups. He is a frequent speaker at marketing and technology conferences where he talks about building AI technology. Previously, he built financial trading software at Bloomberg.

Ryan Nelsen
Ryan Nelsen

CMO

StackAdapt

Ryan Nelsen serves as Chief Marketing Officer where he leads all aspects of global marketing, communications and brand.

Sarah Marzano
Sarah Marzano

Principal Analyst

EMARKETER

Sarah Marzano is a principal analyst covering retail and e-commerce at EMARKETER. Her coverage areas include retail media, seasonal and holiday shopping, and the impact of consumer facing technology on the retail landscape.

Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf

Senior Analyst

EMARKETER

Evelyn Mitchell-Wolf is a senior analyst at EMARKETER. Evelyn covers the US digital ad market, including spending trends, programmatic media buying, ad measurement, and adtech.