2026 Programmatic Trends in Retail Marketing

StackAdapt's report titled 'Retail Marketing Trends: How to Win in 2026' shown in a digital layout.

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About This Report

Learn about the current programmatic trends in retail marketing and what’s shaping its future.


Person holding a credit card and smartphone while making an online purchase.

Consumer Habits Are Changing

The path to purchase doesn’t always begin with a clear product in mind, and it rarely ends at a single destination. Instead, consumers discover products while scrolling feeds, streaming content, and reading articles online—fundamentally reshaping how retail marketers drive discovery.

In this report, we draw on StackAdapt platform insights and industry research to examine how retail marketing is evolving today and what it takes to succeed in 2026.

Laptop displaying an online clothing product page with size and color options.

Get Ahead of the Competition

The fight for visibility is no longer about being everywhere. It’s about being relevant everywhere that matters.

Download StackAdapt’s latest retail marketing trends report to learn where budgets are moving, how consumer behavior is reshaping retail advertising, and why programmatic orchestration is bringing everything together.

What You’ll Find Inside the Report

  • The top five trends shaping retail marketing in 2026 and beyond.
  • Where retail marketers are investing and what channels they’re prioritizing
  • Why 1st-party data, AI-powered creative, and marketing orchestration are essential to success.
  • How programmatic advertising can help you connect brand and performance.

Download the report to learn how retail marketers are turning attention into action in a crowded marketplace.

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