Personalization in Digital Marketing: Trends, Statistics, and What’s Next
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About This Report
Learn about the trends shaping personalization in digital marketing, based on insights from our original industry research.
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Why Personalization Matters More Than Ever
It’s never been harder to capture attention. Despite adtech becoming more sophisticated, the internet is saturated with ads that fail to resonate—let alone convert.
As a result, marketers have moved away from the one-size-fits-all approaches that dominated early digital advertising and adopted more personalized marketing strategies.
Most say they’re advanced, but the data suggests otherwise.
The State of Personalization Today
We wanted to know how marketers are using personalization, where they plan to focus their efforts next, and what challenges remain.
The results of our survey of 468 marketing professionals show a growing divide between marketers who can put personalization into practice across channels and those held back by disconnected data, tools, and measurement.
What You’ll Find Inside the Report
- How marketers are approaching personalization today and where they’re still struggling.
- Why cross-channel orchestration is becoming a priority for agencies and brands looking to deliver more cohesive experiences.
- The channels powering personalized marketing campaigns and where agencies vs. brands are investing next.
- AI’s impact and how marketers are using it to scale personalization without losing the human touch.
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