StackAdapt Blog

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The Evolution of Advertising: Building a Full-Funnel Conversion Strategy

StackAdapt Wins “Overall Data Technology Solution of the Year” in the 6th Annual Data Breakthrough Awards 

Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance

Predictive Analytics and AI: Forecasting Ad Success With Accuracy

StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access

CTV Retargeting: Everything Marketers Need to Know

How to Set Up Your Organization for Optimizing AI

Back to School Campaigns: Marketing Strategies, Ideas, and Examples

Women in Tech Share Guidance for Future Generations

Martech vs. Adtech: What’s the Difference and Why They’re Converging

AI-Powered CTV Advertising: Optimizing Media Buying, Measurement, and Creative Execution

StackAdapt Earns Spot on G2’s 2025 Best Software Awards for 6th Year in a Row

Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies

Why Are Viewability Rates on Connected TV So High?

Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?

Bringing Clarity to Connected TV Attribution: Techniques and Innovations

The Main Benefits of Using Programmatic Advertising

AI Meets Creativity: How Generative AI Is Reshaping Ad Creative Workflows

CTV Inventory: A Guide for Advertisers and Brands

CTV Measurement: Connected TV Metrics and KPIs You Need to Track

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