2026 Programmatic Advertising: Trends to Watch, Moves to Make

January 28, 2026 at 11 AM ET

60 Minutes

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Programmatic Advertising Trends to Action in 2026

2025 moved predictions into reality. AI became embedded in workflows, upper-funnel spend grew, and the best teams leaned into omnichannel, yet measurement and identity still lagged.

In this webinar, EMARKETER analyst Paul Verna and U of Digital’s Shiv Gupta, unpack the data from The State of Programmatic Advertising 2026 report.

Plus, Carat’s Anna Campbell and StackAdapt Co-founder and CEO, Vitaly Pecherskiy, join the session to chat through the biggest themes and specific moves you can deploy now.

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What You Will Get

A clear read on 2025, what actually shifted in advertising, and how to translate those shifts into smarter plans in the year ahead.
Data-grounded 2026 analyst predictions and StackAdapt’s platform data trends showing where budgets rebalance, which channels earn proof, and the signals to watch by mid-year.
Executive guidance on what to do now across channels, targeting, and measurement so more of your budget drives outcomes.
Perspective from senior industry leaders on how top-performing brands and agencies are operationalizing these trends today.

Our Speakers

Vitaly Pecherskiy

Co-founder and CEO

StackAdapt

Vitaly is the co-founder and CEO of StackAdapt, a global technology company that operates a next-generation adtech platform built for the modern full-stack marketer.

Anna Campbell

Global Managing Director and Client President

Carat

Anna leads a 70-people team and oversees global clients including Vodafone, Mastercard Europe, and IKEA. With 30+ years’ experience, she champions purpose-led creativity and DEI and is a Campaign/The Drum-recognized mentor driving impactful work.

Paul Verna

Vice President of Content

EMARKETER

Paul oversees a team of 10 analysts covering advertising, media, marketing, and technology. Verna appears regularly in The New York Times, The Wall Street Journal, Bloomberg TV, the BBC, and NPR, among major media outlets.

Shiv Gupta

Founder

U of Digital

Through U of Digital, Shiv trains teams at Google, Amazon, and Roku. He previously led sales at AOL, was VP of Sales at Criteo, and now guest-lectures at top MBA programs and serves as an adjunct at Santa Clara University.

Innovation Forum

Popeyes Sizzling Results

The State of Programmatic Advertising 2026

2026 Programmatic Advertising: Trends to Watch, Moves to Make