In-Game Advertising Channel course
An overview of in-game advertising, campaign strategies for in-game, and insights into campaign analysis.
About the In-Game Advertising Channel course
The In-Game Advertising Channel course provides an overview of the channel and provides marketers with tools and strategies needed to get in the game with in-game advertising. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What you’ll learn
- What in-game advertising is and its benefits.
- Why in-game advertising is an exciting new channel.
- In-game ad specs and building a creative strategy.
- How in-game ads fit into a multi-channel strategy.
Who is this course for?
- Marketers and advertisers who want to elevate their programmatic skills.
- Anyone who wants to specialize in in-game advertising.
- Marketers who want to add in-game advertising to their multi-channel strategy.
- Sales professionals looking to further their knowledge.
Course outline
- In-Game Advertising Defined
- Why In-Game
- In-Game Benefits
- In-Game Ad Formats
- In-Game Creative Strategy
- In-Game Targeting Strategy
- In-Game KPIs
- The Marketing Funnel
- Multi-Channel Strategy
Meet our course instructor
Julia Bricknell
Education and Development Manager
StackAdapt
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