How MadTech Unlocks Stronger Performance
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About This Infographic
Tech stack fragmentation is a growth killer. This infographic shows how adtech and martech’s convergence drives better, faster results.
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The Hidden Costs of Siloed Systems
Today, marketers grapple with a patchwork of disconnected tools. Martech and adtech tools rarely connect. In fact, 83% of businesses say their platforms don’t work together.
This infographic, created in partnership with Statista, shows how a unified tech stack can power up your performance.
The Case for Convergence
When advertising platforms and marketing tools operate in silos, the costs extend far beyond dollars. Poor integration between platforms can increase operational waste by up to 13%. But the costs—to visibility, agility, and impact—are often far greater.
To stay ahead, savvy brands and agencies are streamlining tech stacks to move faster, streamline their workflows, and scale results.
What You’ll Find Inside the Infographic
- The hidden costs of fragmented martech and adtech systems.
- How unified data drives more revenue and efficiencies.
- What top-performing agencies do differently to scale cross-channel campaigns.
- Why 1st-party data is the key to precision, personalization, and repeat revenue.
