The Personalisation Gap: What Top Performers Do Differently

15 April, 2026 at 11 AM BST

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Tune Into Our Next Webinar

02

Days

02

Hours

56

Mins

22

Secs

From Single Channel Execution to Orchestrated Growth

Nearly every marketer says personalisation directly drives client revenue growth. But according to findings in our recent research report, The State of Personalization in Digital Marketing, 68% of organisations are in the early stages of implementation, suggesting that while confidence is high, true maturity is still catching up.

In this session, we’ll unpack insights from the report and explore why many teams get stuck personalising within one or two channels instead of coordinating campaigns across the full customer journey.

What You Will Get

  • Insights on what’s really holding teams back from scaling personalisation in digital marketing.
  • Real-world examples of what top performers do differently across paid and owned channels.
  • Tips on how to evaluate your current approach and spot gaps in your personalisation strategy.
  • Expert guidance on how to connect channels, data, and measurement to drive sustained growth.

Our Speakers

Wayne Coburn
Wayne Coburn

Director of Product

StackAdapt

With nearly two decades of experience, Wayne has dedicated his career to helping marketers succeed, most recently by building cross-channel martech platforms at Klaviyo and Iterable.

Shaun Kanary
Shaun Kanary

VP of Growth Strategies

Kuno Creative

Shaun is a revenue-focused digital marketing leader specialising in AI-driven lifecycle design and RevOps transformation, turning complex strategies into measurable growth and sharing expertise as a professor, speaker, and columnist.

Jessica Schanzer
Jessica Schanzer

Principal Product Marketing Manager

StackAdapt

Drawing on 10+ years of Product Marketing experience, Jess is passionate about helping brands and agencies activate and personalise marketing campaigns across the funnel.

Live Q&A Panelists

Martin Brown
Martin Brown

Director of Sales, UK & EMEA

StackAdapt

With over 20 years of international experience across London, Sydney, and New York, Martin has held senior leadership roles at Yahoo! UK, DataXu, and StackAdapt, where he’s built and led high-performing teams across EMEA and the US.

Ryan McClelland
Ryan McClelland

Sales Director, UK

StackAdapt

Ryan’s dynamic marketing expertise spans publishers, agencies, location attribution, and DSPs. At StackAdapt, he strategically amplifies organisational presence, drives substantial growth, and enhances market share through innovative approaches.

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