The Personalization Gap: What Top Performers Do Differently
April 14, 2026 at 11 AM ET
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From Single Channel Execution to Orchestrated Growth
Nearly every marketer says personalization directly drives client revenue growth. Yet findings from our recent research report, The State of Personalization in Digital Marketing, show that 68% of organizations are still in the early stages of implementation—revealing a clear gap between perception and performance.
In this session, we’ll unpack insights from the report and explore why so many teams get stuck personalizing within one or two channels instead of orchestrating campaigns across the full customer journey.
What You Will Get
- Insights on what’s really holding teams back from scaling personalization in digital marketing.
- Real-world examples of what top performers do differently across paid and owned channels.
- Tips on how to evaluate your current approach and spot gaps in your personalization strategy.
- Expert guidance on how to connect channels, data, and measurement to drive sustained growth.
Our Speakers
Wayne Coburn
Director of Product
StackAdapt
Shaun Kanary
VP of Growth Strategies
Kuno Creative
Jessica Schanzer
Principal Product Marketing Manager
StackAdapt
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