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Strategy and Leadership

Explore leadership-focused topics like proving advertising ROI, communicating to the C-suite, and thinking about the big picture.

Featured

Headshots of Vitaly Pecherskiy, CEO and Co-Founder at StackAdapt; Scott Brinker, VP of Platform Ecosystem at HubSpot; Randy Newman, CEO at Colour

Webinar

GLOBAL

Feb 29, 2024

Executive Roundtable: A Look at the Future of 1st-Party Data and AI

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Watch Now
Illustration of Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television

Podcast

36:09 min

Decoding Marketing Attribution: Data Driven Success

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Illustrative text that says AI in marketing with a profile image of StackAdapt CTO Yang Han

Blog

Mar 27, 2018

Will AI Eliminate Digital Marketing Roles? CTO Yang Han Doesn’t Think So

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More on Strategy and Leadership

AI and Culture: What It Really Takes to Build an AI-First Company
Podcast
15:34 min

AI and Culture: What It Really Takes to Build an AI-First Company

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How to Set Up Your Organization for Optimizing AI
Blog
Mar 18, 2025

How to Set Up Your Organization for Optimizing AI

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Reach the Right B2B Decision Makers With Your Marketing
Blog
Jun 6, 2024

Reach the Right B2B Decision Makers With Your Marketing

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B2B First-Party Data: The Future of Personalization in Marketing
Blog
Apr 23, 2024

B2B First-Party Data: The Future of Personalization in Marketing

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B2B Advertising: Strategies for Overcoming Key Challenges
Blog
Apr 2, 2024

B2B Advertising: Strategies for Overcoming Key Challenges

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Natural Language Processing in Marketing: Turning Data into Strategy
Blog
Mar 20, 2024

Natural Language Processing in Marketing: Turning Data into Strategy

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From Data to Dialogue: Leveraging Technology for Human-Centric Marketing
Blog
Mar 7, 2024

From Data to Dialogue: Leveraging Technology for Human-Centric Marketing

Read the Blog
Executive Roundtable: A Look at the Future of 1st-Party Data and AI
Webinar

GLOBAL

Feb 29, 2024

Executive Roundtable: A Look at the Future of 1st-Party Data and AI

Sign Up to Watch
Watch Now

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