Sage Media reaches +22% more unique voters with CTV
Taking political campaigns beyond linear TV
Political advertising moves fast, leaving little room for wasted impressions or inefficiencies. Every dollar needs to help campaigns reach and influence the right voters, and fragmented execution can make that harder to achieve.
To stand out from the crowd, Sage Media—an award-winning political media strategy firm—needed a way to buy CTV inventory efficiently and affordably without sacrificing premium placements.
Solutions Used
Turning CTV into a scalable campaign strategy
Managing CTV buys across multiple vendors made it harder for Sage Media to move quickly and respond to the changing needs of each race. With StackAdapt, they consolidated their media buying, gaining access to advanced capabilities and inventory that helped the team expand beyond traditional linear TV and reach key voter segments with greater precision. Here are some of the tactics they used:
Premium CTV supply
Activated premium inventory and private marketplace deals across top-tier publishers to reach audiences in brand-safe environments.
Automated inventory prioritization
Used Rank-Based Budget Allocation and dimension allocation to automatically direct budget to higher-performing inventory sources.
Incremental reach measurement
Applied incremental reach analysis and in-platform ACR forecasting and measurement to understand how CTV reached likely voters beyond linear TV.
Extending reach where every vote counts
By bringing CTV execution into StackAdapt, Sage Media built brand awareness and reached more potential voters without overexposing the same audiences. With stronger control over campaign execution and a clearer view of performance, Sage Media scaled its use of CTV across future campaigns.
“Executing and measuring cross-screen tactics in one place is critical to implement decisive optimizations and drive maximal voter reach in time-sensitive elections. With StackAdapt, the ability to track delivery, audience frequencies, and incremental reach gave us real-time data to leverage our programmatic placements and achieve winning outcomes for our campaigns.”
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