Scale Marketing uses CTV to drive 22% YoY lead growth for client
Expanding reach beyond the traditional TV playbook
Many advertisers still rely on the proven formula of using linear TV to drive awareness and paid search to capture demand. Scale Marketing—a Chicago-based, full-service agency—wanted to find new ways to drive incremental growth for one of its long-standing clients. Partnering with StackAdapt, they activated premium connected TV (CTV) advertising inventory and used precision targeting to reach high-intent audiences, helping the client achieve its highest-lead volume month on record.
Solutions Used
Turning CTV testing into a scalable media strategy
For Scale Marketing, the challenge wasn’t replacing a media strategy that was already working. It was finding new ways to reach potential customers and drive incremental growth. Taking a phased approach, the team was able to learn what was working, measure CTV’s impact, and build confidence before increasing investment. Here are some of the tactics they used:
Incrementality testing
Introduced CTV alongside linear TV and paid search to reach cord-cutters and light-TV households, measuring its impact beyond existing media.
Precision audience targeting
Built custom audiences using behavioral, contextual, and geographic signals to reach people most likely to need the client’s services.
Premium inventory
Expanded reach by combining StackAdapt’s run-of-network supply with private marketplace deals across premium publishers like Sinclair, Peacock, Roku, and Tubi.
From test channel to growth driver
With StackAdapt, Scale Marketing helped the client modernize its TV advertising strategy. In 2025, the campaign reached 49% of the Chicago metropolitan area population and contributed to the client’s highest-lead volume month on record. Scale Marketing now supports 11 active brands using similar strategies.
Growth in core segment
+46% YoY
Reach across the Chicago area
49%
Lead growth
