How Mejuri used programmatic advertising to build awareness for its Australian debut

Two shoppers browsing jewelry displays in a bright retail store.

Building buzz for an unforgettable grand opening

Jewelry brand Mejuri entered the Australian market with the opening of its first flagship store. To support the launch, performance marketing agency Adcreators was tasked with increasing awareness and driving foot traffic to the grand opening. Working with StackAdapt, they executed a multi-channel advertising strategy that positioned it as an exclusive, unmissable event.

Solutions Used

Reaching shoppers from the street to the screen

To build excitement for the opening, StackAdapt and Adcreators developed a programmatic advertising strategy designed to reach local shoppers and fashion tastemakers at key moments throughout their day. Here are some of the tactics they used:

High-impact DOOH ads

Placed large-scale digital out-of-home (DOOH) ads at The Galeries shopping center in Sydney to build awareness and direct customers to the store.

Strategic placement and timing

Used dayparting to increase visibility during high foot-traffic periods leading up to the launch.

Display retargeting

Activated display ads to boost brand recall and remind shoppers already exposed to DOOH ads ahead of opening day.

Mejuri generates 1.9M impressions and reaches the right customers

Mejuri’s Australian market entry demonstrates how brands can build awareness and reach relevant audiences when expanding into a new market. By using DOOH to build awareness and display ads to re-engage its target audience, Mejuri built hype around its flagship store opening while keeping costs down.

Impressions