Increasing Voter Turnout With Programmatic

A roll of stickers that say "I VOTED" with the USA flag in the background

How to Reach the Right Voters

Ahead of the 2022 midterm elections, Kinetic Strategies needed to target likely Democratic and swing voters in Texas’ 16th congressional district as part of US representative Veronica Escobar’s congressional campaign. With a tight deadline, they turned to StackAdapt. Leveraging a waterfall approach, 1st-party data, and premium inventory, they reached over 150,000 unique voters.

Solutions Used

Political Ad Campaign Tactics That Build Awareness

Forced to focus their political ad campaign on a limited geographic area, Kinetic Strategies leveraged 1st-party data, video, and OTT ads to target registered voters and maximize reach. Here are some of the tactics they used:

Targeting

Used a waterfall approach leveraging 1st-party data, demographic targeting, and geotargeting to reach the right voters.

Video

Utilized pre-approved inventory packages for video and OTT to minimize publisher rejections and maximize scale.

Offline Voter Attribution

Leveraged StackAdapt’s measurement solution to determine the percentage of targeted voters who cast a ballot.

Kinetic Strategies Helps Congresswoman Secure Seat

Kinetic Strategies’ political advertising campaign with StackAdapt reached 158,075 voters, helping secure Escobar’s seat and validating the agency’s targeting strategy for future political campaigns.

Impressions

1,247,106

Unique Reach

158,075 voters

Blended eCPM

$25.51

Blended VCR

83.81%

Amir Salehzadeh

CEO

Kinetic Strategies

“Working with StackAdapt on the Veronica Escobar for Congress campaign was instrumental for Kinetic Strategies. The strategic approach, including a waterfall strategy and pre-approved inventory packages, was crucial in overcoming roadblocks of limited geography and specific voter targeting.”