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Executive Roundtable: A Look at the Future of 1st-Party Data and AI

29 February, 2024 at 12 AM ET

60 Minutes

Headshots of Vitaly Pecherskiy, Scott Brinker, Randy Newman, and Christiana Marouchos

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Industry Experts Unpack 1st-Party Data and AI

In a landscape riddled with uncertainty stemming from cookie deprecation and the surge of AI-powered technologies, advertisers find themselves searching for direction. The impending question looms: What role will first-party data and AI play in shaping the advertising frontier in the coming years?

In this webinar, we sit down with our CEO Vitaly Pecherskiy, Scott Brinker, VP of Platform Ecosystem at HubSpot, and Randy Newman, Colour’s CEO as they decode the future of AI, first-party data, and personalized experiences. 

What You Will Learn

  • Navigating the present and future influence of AI in the marketing landscape.
  • Real-world experiences of the use of AI and its effects on efficiency.
  • The evolution of first-party data and how to leverage it to future-proof marketing strategies.
  • The use of first-party data and AI to create hyper-personalized experiences with your ad campaigns.

Our Speakers

Vitaly Pecherskiy
Vitaly Pecherskiy

CEO and Co-Founder

StackAdapt

Vitaly Pecherskiy is the co-founder and CEO of StackAdapt, a global technology company that operates a next-generation adtech platform built for the modern full-stack marketer.

Scott Brinker
Scott Brinker

VP of Platform Ecosystem

HubSpot

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for +16 years as the editor of the chiefmartec.com blog. He serves as VP of Platform Ecosystem at HubSpot.

Randy Newman
Randy Newman

CEO

Colour

Randy leads Colour’s US and Canadian operations. Through an emphasis on strategic thinking, customer service, and insightful reporting, Colour works with some of the largest pharmaceutical companies in the world.

Our Moderator

Christiana Marouchos
Christiana Marouchos

VP of Marketing

StackAdapt

Christiana leads the global marketing team and brings 9+ years of dedicated adtech experience to the forefront of the industry. She is committed to shaping and executing marketing strategies that propel StackAdapt to new heights in digital advertising.

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