Executive Roundtable: A Look at the Future of 1st-Party Data and AI
29 February, 2024
60 Minutes
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Industry Experts Unpack 1st-Party Data and AI
In a landscape riddled with uncertainty stemming from cookie deprecation and the surge of AI-powered technologies, advertisers find themselves searching for direction. The impending question looms: What role will first-party data and AI play in shaping the advertising frontier in the coming years?
In this webinar, we sit down with our CEO Vitaly Pecherskiy, Scott Brinker, VP of Platform Ecosystem at HubSpot, and Randy Newman, Colour’s CEO as they decode the future of AI, first-party data, and personalized experiences.
What You Will Learn
- Navigating the present and future influence of AI in the marketing landscape.
- Real-world experiences of the use of AI and its effects on efficiency.
- The evolution of first-party data and how to leverage it to future-proof marketing strategies.
- The use of first-party data and AI to create hyper-personalized experiences with your ad campaigns.
Our Speakers
Vitaly Pecherskiy
CEO and Co-Founder
StackAdapt
Scott Brinker
VP of Platform Ecosystem
HubSpot
Randy Newman
CEO
Colour
Our Moderator
Christiana Marouchos
VP of Marketing
StackAdapt