The Proven Path to Better B2B Leads and Conversions

30 April, 2025

11 AM – 12 PM ET

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Research: First-Party Data Adoption in B2B Advertising

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Learn Strategies to Reach High-Intent B2B Buyers

With long sales cycles, niche audiences, and pressure to provide ROI, B2B marketers can’t afford to waste ad spend on strategies that don’t deliver. Learn how to connect the dots between CRM insights, campaign execution, and conversion rate growth to drive measurable results with your marketing efforts.

Join us on Wednesday, April 30, at 11 AM EDT, as industry thought leader Robert Rose—alongside experts from HubSpot, Kuno Creative, and StackAdapt—guides you through smarter ways to target, track, and optimize your ad campaigns.

What You Will Learn

Consolidating and optimizing HubSpot CRM data for improved insights, tracking, and decision-making.
How to leverage HubSpot Custom Events to measure real engagement.
Using 1st-party data integration to build targeted campaigns in StackAdapt that put your message in front of high-intent prospects.
How to streamline execution with automation and best practices for boosting results, overcoming resource constraints, and driving higher ROI.

Our Moderator

Robert Rose

Founder

Seventh Bear

Robert is a marketing strategist and best-selling author who’s advised 500+ brands. As Chief Strategy Advisor at the Content Marketing Institute, he helps B2B brands use storytelling to drive clarity, impact, and growth.

Our Speakers

Maggie Philbin

Senior Product Manager

HubSpot

With nearly a decade of experience in martech, Maggie specializes in helping front office teams unlock more value from their data. At HubSpot, she leads the team behind the tracking script, Custom Events, and Timeline Events.

Michelle Yien

Partner Manager, Strategic Partnerships

StackAdapt

Michelle leads the HubSpot partnership at StackAdapt and brings experience across adtech, media, software, and entertainment. She’s worked with brands like Amazon, Roku, Dell, and Lenovo, specialising in scaling strategic partnerships that drive impact.

Shaun Kanary

VP of Growth Strategies

Kuno Creative

Shaun is a digital marketing leader with experience across healthcare, consumer goods, and B2B. He blends strategic expertise with a passion for education as a professor, speaker, and columnist.

The Proven Path to Better B2B Leads and Conversions

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Learn Strategies to Reach High-Intent B2B Buyers

What You Will Learn

Our Moderator

Robert Rose

Our Speakers

Maggie Philbin

Michelle Yien

Shaun Kanary

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