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Choose the Right Contextual Targeting Solution

Placing ads in the right context can lead to 4-10 times more user engagement. Contextual targeting with Page Context AI in the StackAdapt platform actively competes with behavioural targeting as a top performer for getting clicks and conversions.

With Page Context AI and Keyword Rule Targeting in StackAdapt, you're in control of identifying where you'd like to appear across the web. You build a contextual strategy, input phrases and keywords, and we'll place your ads on webpages with content that's relevant to your campaign.

How a user enters in context and out of context keywords into our platform to preview their ad. And how a user enters keywords in our platform to preview their ad. NATURAL REMEDY Learn More Best Sore Throat Remedies Get fast-acting relief for your scratchy throat with honey-infused lozenges. HonieBee Contextual Targeting Page Context AI Keyword Rule Targeting In Context Phrases stress therapy mental health stress relief meditation Out of Context Phrases addiction cannabis drug abuse Keywords Include webpages that match any of the keyphrases throat sore throat scratchy throat cough remedy relief common cold cold soothe any keyphrases must match in Heading Preview

Page Context AI

How a user enters in context and out of context keywords into our platform to preview their ad. NATURAL REMEDY Learn More Contextual Targeting Page Context AI Keyword Rule Targeting In Context Phrases stress therapy mental health stress relief meditation Out of Context Phrases addiction cannabis drug abuse

Keyword Rule Targeting

How a user enters keywords in our platform to preview their ad. Best Sore Throat Remedies Get fast-acting relief for your scratchy throat with honey-infused lozenges. HonieBee Contextual Targeting Page Context AI Keyword Rule Targeting Keywords Include webpages that match any of the keyphrases throat sore throat scratchy throat cough remedy relief common cold cold soothe any keyphrases must match in Heading Preview

Page Context AI

Let machine learning and AI do the heavy lifting with Page Context AI! Define the context of your campaign and input relevant, in context and out of context phrases or words. Then StackAdapt's patent-pending AI will determine the best webpage or publisher to place your ad, based on the most relevant content. Page Context AI is available in multiple languages.

Animated graphic showing how machine learning and AI scans for relevant phrases based on first keyword entry. seasonal allergies allergy symptoms allergic reaction sneezing itchy eyes antihistamines hives Heading Keywords: yoga retreats yoga Posted July 21 10 Best Yoga Retreats Grab your yoga mat and towel and plan a rejuvenating vacation at one of the 10 best yoga retreats around the world. 10 Best Yoga Retreats Grab your yoga mat and towel and plan a rejuvenating vacation at one of the 10 best yoga retreats around the world. Ad Get Your Yoga Membership Sign up today
Animated graphic showing how machine learning and AI scans for relevant phrases based on first keyword entry. seasonal allergies allergy symptoms allergic reaction sneezing itchy eyes antihistamines hives

Keyword Rule Targeting

You're in control with Keyword Rule Targeting in StackAdapt. Define specific keywords and phrases related to your campaign and assign rules so your ads may be accurately aligned with the right content. If the page a user is visiting contains the specified keywords and meets your rules, your ad will be served.

An example of a page that contains "yoga retreats" and "yoga" keywords, which are highlighted next to the ad. Heading Keywords: yoga retreats yoga Posted July 21 10 Best Yoga Retreats Grab your yoga mat and towel and plan a rejuvenating vacation at one of the 10 best yoga retreats around the world. 10 Best Yoga Retreats Grab your yoga mat and towel and plan a rejuvenating vacation at one of the 10 best yoga retreats around the world. Ad Get Your Yoga Membership Sign up today

Contextual Targeting and Sensitive Verticals

Contextual targeting in StackAdapt has proven to be extremely effective in improving healthcare campaign performance. In 76% of healthcare campaigns, contextual ads with Page Context AI outperform retargeting, cutting CPAs in half overall.

3rd-Party Targeting, the red line, Page Context AI, the blue line. 3rd-Party Targeting Page Context AI
Graphic illustrating how Page Context AI, the blue line, has 50% lower CPA than 3rd-Party Targeting, the red line. 50% Lower CPA

The Algorithm Determines the Best
Ad Placements

Animated graphic highlighting how Page Context AI has lower CPA and higher Conversions. Page Context AI CPA Conversions https://healthcare Many insomniacs have difficulty calming their minds at bedtime. Meditation can help as it aims to quiet the mind and relieve stress. Those who participate in yoga and meditation have indicated the positive effects these activities have had on helping with stress relief and insomnia. Sleep easy with Dr. Bot's sleep clinic. Learn More Page Context AI No Cookies
Animated graphic highlighting how Page Context AI has lower CPA and higher Conversions. Page Context AI CPA Conversions

Reach Audiences Without Cookies

Where there is no opt-in to share cookie data, or where sensitive data may be an issue, contextual targeting can produce the campaign results you need to deliver. Incorporating Page Context AI or Keyword Rule Targeting as a contextual targeting method is integral to a performance strategy.

An ad for a sleep clinic is placed on a webpage that's related to the service. Sleep easy with Dr. Bot's sleep clinic. Learn More https://healthcare Those who participate in yoga and meditation have indicated the positive effects these activities have had on helping with stress relief and insomnia.

Build Relevant Ad Experiences

When your ads are served to people who are browsing pages directly relevant to your product or service, you're reaching your target consumer at the right moment. Your ad placed in the right context can help strengthen your message and build positive associations with your brand.

An illustration of highlighted keywords "insomniacs", "mediation", and "relieve stress" in an article. Many insomniacs have difficulty calming their minds at bedtime. Meditation can help as it aims to quiet the mind and relieve stress. Those who participate in yoga and meditation have indicated the positive effects these activities have had on helping with stress relief and insomnia.

Keep Up With the Pace of Media

The content of the internet is constantly changing and evolving. Our technology is continuously recomputing page contexts and scanning websites for relevant keywords to ensure your ads are appearing within the most relevant, accurate, and up-to-date placements.

StackAdapt Resources

Contextual targeting uses algorithms to target ad placements on websites based on in context or out of context phrases or keywords. This way, ads are shown on websites based on what the user is consuming at the moment. For example, if a user is reading a blog about latest tech gadgets, they could be served ads for laptops since it's likely that the user is thinking about technology-related products.

The main difference between contextual and behavioural targeting is that behavioural targeting focuses on serving ads that are relevant to the user visiting a webpage. Meanwhile, contextual advertising is based on the context of the content on the webpage where the advertisement appears.

Behavioural targeting is often referred to as audience targeting or demographic targeting because ads are served based on the user's web browsing behaviour. Information about the users behaviour is collected from various sources using a unique identifier like a cookie.

With contextual targeting, the ads placed on websites will align with what the user is searching, viewing, or reading. In this way, contextual advertising targets users in a particular frame of mind.

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