Unique Ad Creatives Help Drive E-Commerce Sales
Multi-Channel Strategy Drives a 34% Conversion Rate
Effective Spend wanted their client, TUSHY, to stand out from their competitors. Their goal was to increase brand awareness and drive online sales of their bidet product through their e-commerce site. Leveraging a multi-channel strategy with StackAdapt, they drove over 65,000 unique conversions and a 0.13% CTR, all while delivering below their target CPA.
Solutions Used
Delivering an E-Commerce Strategy Across Video, Display, CTV, and Native
In order to meet TUSHY’s goals, Effective Spend incorporated a multi-channel strategy where measurement, targeting, and creative variations were at the forefront of their media plan. Here are some of the other tactics they used:
Prospecting
Leveraged 1st-party CRM audiences, StackAdapt Audience Lookalike Expansion, and other tools to drive qualified leads to the website.
Retargeting
Retargeted users who completed a video view with display ads to increase engagement and drive users further down the sales funnel.
Creative Studio
Worked with StackAdapt Creative Studio to develop custom rich-media display assets and engaging native ad copy.
Effective Spend’s Strategy Exceeds Conversion Goals
Effective Spend’s campaign strategy involved video, display, CTV, and native channels to get in front of their target audience. Through prospecting and retargeting they leveraged unique creatives to drive online sales on the TUSHY site. By capturing users through a full-funnel approach, they exceeded their awareness and conversion goals, all while promoting their site content.
Clicks
191,638
CTR
0.13%
Conversion Rate
34.38%
Unique Conversions
65,404
Paula Thompson
Digital Media Director
Effective Spend
