Tapping Into Programmatic to Drive B2B Conversions

Someone holding a leather wallet in their hand

Going Beyond Paid Search Campaigns

Digital marketing agency Reflect Digital partnered up with StackAdapt to increase conversions in channels outside of paid search for their client, Opayo. They were able to deliver over 15,000 clicks to Opayo’s website and beat their CPA performance benchmarks by 49%.

Solutions Used

Higher Conversion Rate Achieved With Programmatic

Within the first month of launching their programmatic campaign with StackAdapt, Reflect Digital started to see impressive conversion results. Throughout the campaign, they relied on reporting insights to help guide further optimizations. They also updated creatives to generate a cost-effective campaign that was comparable to their paid search efforts.

Clicks

15,622

Conversion Rate

+2.87%

CTR

0.13%

CPA Efficiency

+49%

Rob Bridgens

Head of Paid Media

Reflect Digital

“The amount of highly targeted users we’ve been able to reach in specific industries has been massively impactful and our conversion volume is very healthy through the programmatic channel.”