Somebody Digital Serves Up 32.4M Impressions With Multi-Channel Strategy
Building Visibility for a Sustainable Spirits Brand
Ramsbury—an independent distillery in England known for its handcrafted, eco-friendly alcohol products—struggled to stand out in the competitive spirits market. To expand their reach and increase sales, award-winning agency Somebody Digital teamed up with StackAdapt to craft a multi-channel campaign that drove visibility near premium retail locations and spotlighted the brand’s authentic commitment to sustainability.
Solutions Used
Standing Out on the Street and the Shelf
Partnering with StackAdapt, Somebody Digital developed a high-impact multi-channel strategy using digital out-of-home (DOOH) in high-traffic areas, engaging connected tv spots, and dynamic display ads to build brand awareness and move shoppers down the funnel. Here’s how they did it:
Strategic DOOH Placements
Leveraged StackAdapt’s premium inventory partner JCDecaux to strategically position ads near Waitrose and Sainsbury’s locations.
Buzz-Worthy Creatives
Worked with the StackAdapt Creative Studio team to craft in-banner video, discovery, and interactive ads that increased engagement.
Multi-Channel Retargeting
Used a personalized multi-channel retargeting strategy to re-engage users further down the funnel and drive conversions.
From Full-Funnel Strategy to Sustainable Results
By strategically placing DOOH ads in high-traffic locations and using a multi-channel retargeting strategy to re-engage users, Somebody Digital helped deliver 32 million impressions for their client and boosted website traffic by 99%. Somebody Digital continues to brew up results-driven marketing strategies with StackAdapt and looks forward to serving clients even more potent results through their creative and collaborative partnership.
Impressions
32.4M
Avg. Exposure Per User
9.7
Web Traffic
