VSSL shifts B2B demand generation into high gear
Staying visible wherever potential buyers spend their time
Auto repair shop owners are too busy servicing vehicles, managing customers, and running their businesses to spend their day researching software. That made it challenging for VSSL Agency—a B2B marketing firm—to build awareness and create future demand for their client, an automotive software provider.
To reach potential buyers before they started researching software, they needed to show up in the channels and moments that were already part of their day.
Solutions Used
Reaching the right buyers across more channels
VSSL Agency partnered with StackAdapt to create an omnichannel strategy that kept the brand top of mind with key decision-makers . Here are some of the tactics they used:
Omnichannel activation
Used display, native, video, and audio advertising to increase brand visibility throughout the buying journey.
Advanced audience targeting
Combined contextual targeting, third-party audiences, and retargeting to reach relevant business owners across the US and re-engage potential buyers.
Brand lift measurement
Used StackAdapt’s self-serve brand lift capabilities to measure whether people exposed to the campaign were more likely to recognize the brand, proving its impact.
Driving $300K+ in annual contract value
The campaign showed that effective B2B marketing is less about reaching the largest possible audience and more about reaching the right people in the right places. Working with StackAdapt, VSSL Agency delivered more than 38.6 million unique impressions and influenced over $300,000 in annual contract value for its client—proving how early brand awareness, and the right strategy, can contribute to long-term growth.
“StackAdapt has transformed how we scale B2B demand. We’re able to drive measurable increases in brand awareness across multiple formats while efficiently reaching highly targeted, niche audiences.”
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