GolfClubs4Cash drives efficient growth with first-party data

Two golfers high-five on a golf course while holding their clubs.

Taking a swing beyond search and social

GolfClubs4Cash—Europe’s largest retailer of used golf equipment—wanted to drive incremental growth and reach new, high-intent customers beyond search and social. Partnering with digital marketing agency Fueld, they built a full-funnel strategy using StackAdapt to reach the right audiences with hole-in-one precision.

Solutions Used

Teeing up a more precise programmatic strategy

GolfClubs4Cash had valuable customer and purchase data, but needed a better way to put it into play across the buying journey. Fueld developed a strategy that combined first-party data, contextual targeting, and automated optimization to reach shoppers who were more likely to buy, improve conversion rates, and grow without relying on overly broad targeting. Here are some of the tactics they used:

First-party data activation

Used GolfClubs4Cash’s Shopify store data, including cart activity and purchase history, to build precise audience segments and tailor messaging.

Automated bid optimization

Adjusted bids in real time to direct more budget toward the audiences, ad placements, and impressions most likely to convert.

AI-powered contextual targeting

Used StackAdapt’s Page Context AI and Keyword Rule Targeting to place ads alongside relevant content audiences were already reading.

Keeping cost-per acquisition well under par

By combining Shopify store data with contextual targeting, GolfClubs4Cash attracted net-new customers and re-engaged existing ones without losing efficiency as the campaign grew. The strategy also gave Fueld and GolfClubs4Cash a clearer picture of what was driving conversions, creating an approach they continue using to support long-term growth.

Cost per acquisition

£10

Return on ad spend

1,668%

Johannes Dethleff

Head of Paid Media

Fueld

“The introduction of StackAdapt’s Shopify integration has had a major impact on our confidence in conversion data. It’s also allowed us to access much more granular and dynamic first-party audience segments, further enhancing our targeting and driving up conversion rates.”