Dynamic Retargeting Boost Conversions for Foodbag Campaign

Targeted Creatives Captivate Cooking Enthusiasts

Springbok needed to increase awareness and drive online sales in both the French and Flemish-speaking regions of Belgium for their client, Foodbag, a direct-to-consumer meal kit delivery service. They ran a dynamic retargeting campaign that offered real-time discounts, creating a personalized user experience that ultimately drove higher conversions and the campaign’s success.

Solutions Used

Ad Optimization Drives Personalized User Experience

Springbok leveraged dynamic retargeting to personalize the user journey. They rotated a variety of creatives, placing them in contextually-relevant web pages that matched the audience’s interests. Here are some of the other tactics they used:

Prospecting

Leveraged keywords, 3rd-party segments, and custom app audiences to launch awareness campaigns in Belgium’s French-speaking region.

Retargeting

After prospecting, shifted strategy to retarget users in the Flemish-speaking region with high-performing creative units that drove online sales.

Customization

Customized creatives on a weekly basis to ensure long-term success in the campaign and relevancy for end users.

Dynamic Retargeting Strategy Leads to Online Conversions

Spingbok’s dynamic retargeting strategy paid off by delivering a personalized user experience that aligned with individual interests and needs. This approach resulted in users spending over five minutes on-site, ultimately driving conversions.

CPA

€4.90

Unique Conversions

5,976

Avg. Time on Site

5m 57s

Gilles Goethals

Performance Marketer

Foodbag

“Partnering with StackAdapt has been a great experience. The team’s dedication and creative approach, coupled with their precise targeting and dynamic retargeting strategies, have built authentic connections with our audience.”