Programmatic Strategy Drives 421% ROAS in Ticket Sales

Someone holding a phone up with a train in the background with their boarding information

How Dynamic Ads Increased Online Conversions

Fountain was looking to increase train ticket sales for their UK client, East Midlands Railway (EMR). They launched a campaign with StackAdapt that targeted commuters to increase online conversions. With the help of the StackAdapt Creative Studio, Fountain was able to launch dynamic creatives and leverage relevant targeting segments, successfully driving a CPA 85% lower than their benchmark.

Solutions Used

Prospecting and Retargeting Strategy Boosts Awareness

Fountain’s main goal was to reach travelers in specific regions throughout the UK. They implemented a prospecting strategy and followed it up with a retargeting strategy. The StackAdapt Creative Studio supported by creating dynamic HTML5 ads.

Dynamic HTML5 Ads

Launched engaging ads that drove users to the ticket purchase page. Each ad pulled in dynamic variables offering users personalized messaging.

Prospecting

Leveraged StackAdapt’s Interest and Intent Segments to target users who recently visited a website under a theme of “train bookings” to ensure scalability.

Retargeting

Launched a sitewide retargeting strategy for users who visited the EMR site in the past 30 days or less to bring interested users back to the site.

Fountain Achieves Record High ROAS

Fountain used StackAdapt’s various capabilities to run numerous testing tactics. This approach allowed them to optimize accordingly and decrease their CPA benchmark by 600%. In their first campaign with StackAdapt, they ended up driving the best return on ad spend (ROAS) that they’ve seen from a programmatic platform.

ROAS

421%

eCPA

£10

Terri Westgate

Digital Marketing Consultant

Fountain

“We’ve been testing features with StackAdapt that help us exceed performance for our client, like Dynamic Retargeting and their Page Context AI tool. We don’t see our partnership with StackAdapt as just a platform, but as a strategic partner that we include in all of our digital media discussions.”