The Ad Agency Drives Results For Local Subaru Dealership
Shifting Gears From Linear to Connected TV
The Ad Agency wanted to shift away from traditional TV ads and try connected TV (CTV) to bring more potential customers to the website and showroom of their client, Stivers Decatur Subaru, a new and used car dealership in the Atlanta area. With StackAdapt, they targeted ads to 45,000 nearby households that frequently used CTV, reaching the right audience at a low cost.
Solutions Used
Taking CTV Advertising For a Test Drive
The Ad Agency leveraged StackAdapt’s custom segments, retargeting, and geotargeting to reach and re-engage car buyers living in the Atlanta area. Here are the tactics they used as part of their CTV marketing strategy:
Targeting
Used StackAdapt’s Interest and Intent segments to build an audience of local buyers actively consuming content online about cars and Subarus.
Retargeting
Leveraged StackAdapt’s retargeting pixel to retarget users in the Atlanta area who visited the dealership’s site with CTV ads.
Reporting
Matched unique IP addresses and device IDs to impressions to understand the impact CTV had on driving traffic.
The Ad Agency Surpasses Expectations With CTV
The Ad Agency’s CTV campaign with StackAdapt helped Stivers Decatur Subaru reach 16% of households with a CTV device in the Atlanta area. It achieved 100% viewability and a 98.8% completion rate through retargeting, boosting brand awareness, recall, and engagement for the auto dealership.
CTV Completion Rate (Retargeting)
98.8%
CTV Completion Rate (Custom Segment)
97.8%
CTV Viewability
100%
Retargeting eCPM
$33.37
Prospecting eCPM
$34.28
Bryan Osborn
VP Digital Client Development
The Ad Agency
