Generating B2B Pipeline From Programmatic Media
May 29, 2024
55 minutes
![Illustrative graphic of two speech bubbles, one red and one blue, one with media.monks' logo and one with StackAdapt's.](https://d343x6qscsp61h.cloudfront.net/sites/2/20240617163129/square_AMER_B2B_mediamonks_header_stackadaptwebinar_2x.webp)
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Media.Monks Share Strategies for B2B Marketing Campaigns
B2B marketing requires a blend of strategic insight and cutting-edge technology. We sit down with B2B marketing experts from Media.Monks to discuss effective strategies for executing B2B campaigns.
In this webinar, Media.Monks share tips on developing a multi-channel strategy that reach B2B decision makers, and discuss how integrating AI and machine learning can drastically improve campaign performance.
What You Will Learn
- How AI and machine learning are revolutionizing ad buying and campaign strategy in B2B.
- Media.Monks’ unique approach to building winning B2B strategies, including channel mix decisions.
- How advanced metrics are influencing strategic planning and campaign optimization.
- Emerging trends that will influence the B2B marketing landscape, including emerging channels.
Our Speakers
![Tom Burchill](https://d343x6qscsp61h.cloudfront.net/sites/2/20240604141603/tom_burchill_speaker_stackadaptwebinar.png)
Tom Burchill
Senior Director, Programmatic
Media.Monks
![Anna Webb](https://d343x6qscsp61h.cloudfront.net/sites/2/20240604141607/anna_webb_speaker_stackadaptwebinar.png)
Anna Webb
Director, Programmatic and Direct Media
Media.Monks
Our Moderator
![Diego Pineda](https://d343x6qscsp61h.cloudfront.net/sites/2/20240522105741/author_bio_diego_pineda.webp?w=128)
Diego Pineda
Editorial Content Manager, B2B
StackAdapt