How to Build Your B2B Strategy With Programmatic
August 31, 2022 at 12 AM GMT
30 Minutes
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How to Reach B2B Buyers
The B2B buying process can be long and complex. Understanding how and where B2B buyers are getting their information is critical in reaching them with the right content to help them make a decision. One way to do that is by leveraging a multi-channel approach.
In this webinar, we look at how B2B marketers can use programmatic to serve digital ads to the right audience and influence the buying journey.
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What You Will Learn
- The state of the B2B marketing landscape and where it’s headed.
- How to execute B2B marketing campaigns across multiple channels.
- How to align campaign types with business objectives in the sales funnel.
- Different data-driven audience targeting options available to B2B advertisers.
- Strategies for account-based marketing (ABM) targeting with programmatic.
- How to analyze the effectiveness of media buys through post-campaign attribution reporting.
Our Speakers
Tessa Walsh
Senior Account Executive
StackAdapt
Jordan Fitleberg
Senior Account Executive
StackAdapt
