Marketing’s next major challenge: AI delegation

September 10, 2026 at 2 PM ET

50 Minutes

Speaker headshots of Ryan Nelsen, Chief Marketing Officer at StackAdapt; Nate Elliott, Principal Analyst at EMARKETER; and Fabricio Dolan, SVP of AI Transformation & Technology at SALT.

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Moving beyond AI adoption

AI can do more than ever, but how much should marketers actually hand over?

In this webinar, StackAdapt, EMARKETER and Salt XC explore where marketers are ready to give AI greater authority, which decisions still need human judgment, and what it takes to build trust in AI-driven decision-making. Watch and learn how leading marketers are navigating the next stage of AI adoption.

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[Webinar] Beyond AI Adoption: What Marketers Trust AI to Do

What you’ll take away

Key insights from StackAdapt’s research report alongside EMARKETER’s industry perspective.
A sharper perspective on trust, guardrails, human judgment, and AI-powered decision-making.
Why AI delegation is becoming marketing’s next major challenge.
Practical guidance on where AI can support, influence, or own campaign decisions.

Our speakers

Ryan Nelsen

CMO StackAdapt

Ryan Nelsen serves as Chief Marketing Officer where he leads all aspects of global marketing, communications and brand. Previously, he held strategic marketing leadership roles at Qualtrics and MX.

Nate Elliot

Principle Analyst EMARKETER

Nate provides coverage for how artificial intelligence impacts marketing, advertising, and commerce. He helps brands and sellers understand how AI is changing the way people discover, research, and buy–and how to respond to those changes.

Fabricio Dolan

SVP Salt XC

Fab builds AI systems that scale human expertise. He previously founded 99Ravens (acquired by Salt XC), led global marketing for Android at Google, and drove brand strategy at General Mills. He is an AI Fellow at Ivey Business School.

Cross-Channel Attribution

Innovation Forum 2026

AI Delegation Gap Report

Marketing’s next major challenge: AI delegation