Reach Audiences With Digital Out-of-Home Ads

17 August, 2023

40 Minutes

Illustrative example of a digital out-of-home ad on display screen

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Programmatic Strategies for E-commerce Brands

Digital out-of-home (DOOH) is proving to be a great channel to engage your audience in public spaces, driving brand awareness and engagement. You can run your DOOH campaigns in various formats and sizes, from road-side dynamic displays to digital screens at shopping centres. 

In this webinar, we show you how programmatic advertising can amplify your audience reach and drive impactful results with your DOOH campaigns. 

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What You Will Learn

  • The digital out-of-home landscape and its global impact.
  • Best practices for launching your DOOH campaigns.
  • How to leverage programmatic audience targeting strategies to offer personalised experiences in physical environments.
  • Tips on crafting DOOH ad copy for relevant environments, such as shopping centres, gyms, airports, restaurants, and more.

Our Speakers

Joe Guindi
Joe Guindi

Team Lead, Creative Strategist

StackAdapt

Joe has an extensive background in digital advertising, understanding the importance that creative plays in successful programmatic campaigns.

Ryan Kelly
Ryan Kelly

Sales Manager, UK

StackAdapt

Ryan specialises in contextual advertising tactics. His focus is on planning and executing effective campaigns across multiple channels, such as DOOH.