The AI delegation gap: mastering authority in the decision era

14 September, 2026 at 12 PM AEDT

35 Minutes

The AI Delegation Gap: Mastering Authority in the Decision Era - webinar title

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Moving from AI assistance to authority

AI is already part of the way marketers work. The bigger question is how much responsibility should we give it?

In this webinar, StackAdapt, IMAA, Nibble Edge and MAXMEDIALAB explore what it takes to trust AI with more campaign decisions, where human oversight still matters, and how agencies can help clients delegate with confidence. Watch and learn how marketers across APAC are approaching the next stage of AI adoption.

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The AI Delegation Gap: Mastering Authority in the Decision Era

What you’ll take away

Key insights from StackAdapt’s AI Delegation Gap Report alongside perspectives from APAC agency leaders.
Where marketers are comfortable letting AI recommend, prepare, or act on campaign decisions.
Why context, transparency, and clear guardrails matter as AI takes on greater responsibility.
Practical perspectives on building trust in AI while keeping human judgment and accountability at the centre.
What’s actually holding marketers back from delegating more to AI, and what it takes to move past it.

Our speakers

Lou Hutley

Senior Client Services Manager, ANZ StackAdapt

Lou works closely with agencies and advertisers across Australia and New Zealand, helping them navigate business and marketing challenges and put new technology to work.

Jack Baldwin

Head of Media Nibble Edge

Jack brings more than a decade of media experience working with global and Australian brands, with a focus on strategy, performance, and helping clients make smarter media decisions.

Michael Dargan

Head of Digital MAXMEDIALAB

Michael leads digital strategy and media innovation for luxury and prestige brands, with a focus on applying new technology thoughtfully to improve how agencies work and deliver for clients.

Sam Buchanan

CEO IMAA

Sam leads the Independent Media Agencies of Australia and brings a broad view of the opportunities and challenges shaping independent agencies across the market.

Cross-Channel Attribution

Innovation Forum 2026

AI Delegation Gap Report

The AI delegation gap: mastering authority in the decision era