Learn the latest peak season marketing strategies for the EMEA region
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About this guide
Learn how to plan earlier, activate strategically, and optimise campaigns that drive sales throughout peak season 2026.
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Last year’s holiday playbook no longer works
Peak season is no longer confined to the final few months of the year. Consumers are shopping earlier, comparing brands across more stores and websites to find the best value, and using new technologies to decide what, where, and when to buy.
As acquisition costs rise, competition intensifies, and shoppers consider more options before purchasing, holiday success depends on reaching people before the biggest shopping days and staying connected after the final sale.
Win peak season before it starts
Holiday purchases are shaped by a series of decisions, with influence earned across multiple touch points long before a shopper reaches checkout.
Our latest guide shows you how to move from scattered seasonal tactics to a connected strategy across the full shopper journey—exploring the global trends, evolving behaviours, and digital strategies shaping peak season in the EMEA region in 2026.
What you’ll find inside the guide
- What changing shopper behaviours and new discovery channels mean for holiday campaign planning.
- Why peak season requires a connected system to build demand, capture intent, and drive repeat purchases.
- How marketers can use AI-powered creative tools, emerging channels like ChatGPT advertising, and unified shopper insights to move customers closer to purchase.
- How real brands used contextual targeting, digital out-of-home, and StackAdapt’s Creative Studio to build awareness and reach shoppers during peak season.
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Reach more shoppers with StackAdapt’s peak season guide