Resources Matthew Ritchie
Matthew Ritchie

Matthew Ritchie

Senior Content Marketing Manager

StackAdapt

About Matthew

Matthew is a former journalist and media professional who has played a leading role in the strategy and execution of integrated digital and content marketing campaigns for internationally recognized brands, including 20th Century Fox, Red Bull, Sony Pictures, Warner Bros., Steam Whistle Brewing, eOne, Cineplex, and the Toronto International Film Festival.

More From Matthew Ritchie

What is programmatic direct mail? A beginner’s guide for marketers in 2026

E-commerce advertising strategies: How to drive sales, traffic, and growth

Everything you need to know about advertising on ChatGPT right now

What is cross-channel attribution? An in-depth guide for marketers in 2026

Display advertising: What it is, how it works, and best practices

How to create a first-party data strategy in digital marketing

Linear TV vs. Connected TV: Differences, Benefits, and Strategies

Connected TV Advertising Statistics: Growth Stats & Trends to Know

What is personalization in digital marketing? A 2026 guide

What is a demand-side platform? An in-depth guide for beginners

AI in advertising: What marketers need to know to stay ahead

NPI Targeting: How to Target HCPs With Programmatic Advertising

What Is Programmatic DOOH and Why It’s the Future of OOH

Out-of-home advertising stats & trends marketers need to know

Most Effective DOOH Advertising Strategies in 2026

The future of out-of-home advertising: Trends & predictions

What is out-of-home advertising? Definition, benefits, and trends

What is a martech stack? A brief guide on how to build one (the right way)

Holiday Marketing Ideas, Trends, and Predictions for 2025

What is first-party data? Definition, examples, and how to use it

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