How to Leverage 1st-Party Data With Programmatic

Benefits of First-Party Data

First-party data is directly collected from consenting customers and prospects who are interacting with your product or service, making it a very powerful tool. Marketers can leverage first-party data to accurately target their audience with a more personalized and engaging customer experience.

In this webinar, we’re joined by David Wells from Snowflake to talk about the role of first-party data in building a personalized digital strategy and offer strategies to help you optimize your campaign performance.