The orchestration advantage: Powering up your personalisation and growth strategies
19 May, 2026 at 10 AM SGT

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From single channel execution to orchestrated growth
Nearly every marketer believes personalisation directly drives client revenue growth. But research tells us that growth still depends on reach—bringing us to the real challenge: how to combine the two.
In this panel, industry leaders unpack global personalisation trends through an APAC lens, showing how marketers can move from fragmented execution to a coordinated strategy that balances scale with relevance to deliver more effective, orchestrated campaigns.
What you’ll take away
- The strategic shift required to achieve both broad market scale and personalised precision simultaneously.
- Practical guidance on four key capabilities that separate high-growth teams from the rest.
- Expert insights on how to break through the measurement ceiling and finally connect fragmented personalisation efforts to real ROI.
- Why most brands struggle to activate their data and how to turn intent into a unified growth engine.
Our speakers
Liam McCarten
VP of Sales, APAC
StackAdapt
Anusri Menon
Activations Director
Havas Australia
Jonathan Mackenzie
Head of Data Solutions
Publicis Singapore
Ryo Aoki
Deputy Managing Director, Dentsu Digital Global Center
Dentsu Digital Inc.


