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Score Big: High-Impact Advertising Strategies for the FIFA World Cup

16 April, 2026 at 4 PM BST

blue and white soccer ball

Tune Into Our Next Webinar

Drive Performance With World Cup Advertising

The 2026 World Cup presents one of the biggest marketing opportunities of the decade. Millions upon millions of fans will travel, stream, and engage in real time, creating high-attention moments for brands to connect around the world.

In this webinar, we’ll walk you through how to plan and activate a unified, multi-channel world cup advertising campaign that captures attention across cities, screens, and the biggest moments of each match.

Watch Now

What You Will Get

  • How to plan live sports campaigns that drive awareness and conversions across channels.
  • How to activate premium inventory in key markets, including screens near stadiums hosting World Cup games and high-impact formats.
  • Strategies for engaging fans at peak moments during the World Cup with contextually relevant messaging.
  • A clear framework for turning interest into real results throughout the tournament.

Our Speakers

Jay Kingsley-Brooks
Jay Kingsley-Brooks

Sales Account Director, Enterprise

StackAdapt

Jay partners with leading organisations to accelerate digital marketing performance with data driven-solutions through StackAdapt’s platform.

Marie Makepeace
Marie Makepeace

Senior Account Manager, Enterprise

StackAdapt

Marie brings extensive adtech experience in activation, client growth, and strategic relationship building. She works closely with enterprise brands and agencies to drive meaningful business outcomes through tailored, multi-channel programmatic solutions.

Morgan Peterson
Morgan Peterson

Senior Account Manager, Enterprise

StackAdapt

Morgan partners with clients and agencies to develop programmatic strategies that drive cross-channel performance. He brings experience in campaign planning, audience strategy, and client success, with a focus on building thoughtful, results-driven media programs.

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