Beyond the trends: What sets top marketers apart in 2027
December 3, 2026 at 12 PM ET
50 Minutes
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Unlock better marketing performance
Marketing teams have more ways than ever to reach audiences, measure performance, connect customer data, and put AI to work. But as capabilities expand, so does the challenge of making everything work together.
Drawing on findings from The State of Programmatic Advertising 2027, this webinar goes beyond individual trends to explore what leading marketers are doing differently.
Learn from industry experts and marketing leaders how to put these ideas into practice, and walk away with a more coordinated strategy to drive performance in 2027.
What you will get
- Learn why top-performing marketers are expanding their channel mix and how to identify which capabilities deliver the most value.
- Discover where AI helps coordinate complex marketing systems, not just speed up individual tasks.
- Explore how connected data and more reliable measurement can help reduce fragmentation and manage growing complexity.
- Hear from senior industry leaders on how top-performing brands and agencies are putting emerging marketing trends into practice.
Our speakers
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