Learn the latest festive marketing strategies for the EMEA region
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About this guide
Learn how to plan, activate, and optimise campaigns that drive sales throughout the 2026 festive season.
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Last year’s holiday playbook no longer works
The festive season is no longer confined to the final few months of the year. Consumers are shopping earlier, comparing brands across more stores and websites to find the best value, and using new technologies to decide what, where, and when to buy.
As acquisition costs rise, competition intensifies, and shoppers consider more options before purchasing, success depends on reaching the right people before the biggest shopping days and staying connected after the final sale.
Win the festive shopping season before it starts
Holiday purchases are shaped by a series of decisions, with influence earned across multiple touch points long before a shopper reaches checkout.
Our latest guide shows you how to move from scattered seasonal tactics to a connected strategy across the full customer journey.
What you’ll find inside the guide
- What changing shopper behaviours and new discovery channels mean for holiday campaign planning.
- Why the peak festive shopping season requires a connected system to build demand, capture intent, and drive repeat purchases.
- How marketers can use AI-powered creative tools, emerging channels like ChatGPT advertising, and unified shopper insights to move customers closer to purchase.
- How real brands used contextual targeting, digital out-of-home, and StackAdapt’s Creative Studio to build awareness and reach shoppers in the lead up to Christmas.
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