Talking Stick Digital takes off with travel campaign
Converting travellers with advanced targeting
The average traveller spends 71 days researching and planning before booking a trip. To convert new customers, Talking Stick Digital teamed up with StackAdapt to identify and target travellers through contextually relevant ad placements, increasing bookings and generating over £210K in revenue for their client.
Solutions Used
Flying high with Page Context AI
To achieve their client’s travel marketing campaign goals, Talking Stick Digital worked with StackAdapt to fine-tune their targeting and re-engage potential customers. Here are some of the tactics they used:
Contextual Targeting
Used Page Context AI to place contextually relevant ads next to what travellers were searching for online, increasing conversions.
3rd-Party Segments
Leveraged 3rd-party segments to target users with similar interests and behaviours as other travellers, expanding the reach of their travel campaign.
Retargeting
Used tracking pixels to re-engage users who had previously interacted with their client’s brand, helping drive conversions.
Travel marketing campaign lands 19x ROAS
By re-engaging users who had previously interacted with their client’s travel campaigns and using StackAdapt’s patented algorithm*, Talking Stick Digital was able to achieve a 1900% return on ad spend (ROAS), generating £210,795 for their client and increasing bookings.
“Working with StackAdapt’s own contextual solutions allowed us to have maximum control. We were able to appear in the perfect environments for the client and the results speak for themselves!”
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