Balancing Brand and Performance to Create Marketing Magic

2 October, 2025 at 11 AM AEDT

25 Minutes

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Unifying Brand and Performance Marketing for Better ROI

Finding the sweet spot between brand and performance marketing is one of the biggest challenges for agencies and marketers today. Data silos, mismatched KPIs, and short-term thinking often leave campaigns fragmented, undermining both brand equity and conversions.

In this exclusive webinar, presented by StackAdapt and Kantar in partnership with the IMAA, you’ll hear from industry leaders on what it really takes to unify brand-building and performance execution in the APAC region.

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What You Will Learn

Why conversions still lag despite martech advances, and how to close the gap.
Frameworks for unifying brand and performance in a single strategy.
APAC campaign case studies that prove the impact of orchestration.
Measurement strategies that balance short-term ROAS with long-term brand growth.

Our Speakers

Alessandra Alessio

APAC Marketing Director

StackAdapt

A global marketer with deep APAC experience, Alessandra specialises in digital transformation and has worked with leading brands on digital marketing strategy and innovation. She’s held roles across five continents, supporting brands like eBay, Amazon, and IKEA.

Sam Buchanan

CEO

IMAA

Sam is a respected industry leader with 25+ years in media and marketing. As CEO of the IMAA, he champions the growth of independent agencies and helps brands bridge the gap between strategy and execution.

Lyn Lim

Head of Commercial Growth

Kantar

Lyn is a seasoned consultant with over a decade of experience helping lead global brands across APAC accelerate growth. At Kantar, she specialises in brand strategy, digital transformation, and marketing mix optimisation.

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