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Making a connection with car buyers through Connected TV

Stivers Decatur Subaru and The Ad Agency wanted to drive innovation by using Connected TV to increase prospect traffic to the Stivers Decatur Subaru website by serving a CTV impression and matching it to a site visit. StackAdapt Connected TV proved to be an innovative means of reaching a highly relevant audience at an eCPM of less than $35 for The Ad Agency, while maintaining a 98% VCR throughout the campaign.

Automotive Connected TV
“We wanted to offer something unique for our client, and based on what we were trying to achieve with the campaign, working with StackAdapt’s Connected TV offering seemed like a great fit. The campaign achieved results beyond our expectations and this channel has opened up a number of campaign possibilities for our agency and our clients.”