Multi-Channel Strategy Drives Traffic to Store

Closeup of people signing financial documents

How to Reach a Target Audience Online

The Variable is a full-service agency that worked with StackAdapt to reach a niche audience online. Their client, an American financial services brand whose main focus is to provide personal loans to customers, needed help reaching users online and driving them to visit their brick and mortar locations.

Solutions Used

Strategies to Reach Shoppers Where They Are

To reach a niche audience, The Variable ran a full-funnel strategy targeting users with messaging that encouraged engagement. Here are some of the strategies used:

Intersection Audiences

Layered browsing-based audiences with 3rd-party segments to capture a niche audience.

Multi-Channel Campaigns

Created an upper-funnel strategy with CTV, and a mid- and low-funnel strategy with video and display to keep users engaged.

Sequential Retargeting

Set up a retargeting strategy to reach users with hyper-relevant messaging after completing a video view, or seeing a display ad.

A Full-funnel Approach Drives Store Visits

Soon enough, foot traffic started to pour in. With a full-channel strategy, The Variable drove incredible results online and offline for their financial services client.

Throughout the campaign, The Variable tracked performance with StackAdapt’s Conversion Journey tool. They were able to attribute 80% of view-through conversions from their campaigns to StackAdapt and saw an increase in site traffic that was higher when compared to before they partnered with StackAdapt.

eCPA

$14

Display CTR

0.16%

Display Avg. Time on Site

50s

Cost Per In-Store Visit

$4

Jo Joslin

Senior Digital Media Planner

The Variable

“The success of our StackAdapt campaigns has been evident and the conversion goals online have been exponentially higher than years past… It’s important to work with a partner who is already thinking 5 steps ahead, and I think that StackAdapt is doing just that.”