How to Increase Student Enrollment With Programmatic
Targeting Capabilities Outperform a Competitor DSP
TCS Education System was looking to generate future enrollments for The Chicago School of Professional Psychology. They leveraged StackAdapt’s 1st-party and 3rd-party targeting capabilities to reach prospective students. Their strategy generated 25% more prospective students, outperforming a direct DSP competitor in the head-to-head campaign test.
Solutions Used
Strategies for Increasing Student Enrollment
TCS Education System’s goal was to generate future enrollments at The Chicago School of Professional Psychology by targeting prospective students. They tapped into innovative outreach strategies and employed three targeting capabilities as part of their strategy.
First-Party
Targeted 1st-party CRM audiences to prospect students from competitive schools through internet service providers.
Custom Segment Targeting
Leveraged StackAdapt’s Custom Segments to target users with interest in pursuing a psychology program.
Third-Party Audiences
Included audience segments from StackAdapt’s Third-Party Catalogue to target individuals interested in higher education.
TCS Education System Generates +25% Student Leads
TCS Education System ran an identical campaign with a competitor DSP. They were able to generate 25% more prospective student leads with StackAdapt, surpassing all original campaign goals for their client.
New Applicants
+28%
Impressions
+28%
Clicks
+84%
Goal Conversion Rate
+18%
Goal Completions
+42%
Hamza Zafar
Paid Media Specialist
TCS Education System
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