Making the Most of 1st-Party Data Lists

A group of employees at a table all referencing a computer with statistics on the screen.

How to Reach Niche Audiences

Randall Reilly faced the challenge of scaling their campaigns because their target audience is very specific. To reach users in the manufacturing and construction space, they started out with native advertising, but soon expanded into other programmatic channels. StackAdapt’s variety of targeting capabilities helped them reach their niche audience.

Solutions Used

Running CTV Campaigns Using CRM Lists

Using in-platform CRM onboarding powered by LiveRamp, Randall Reilly was able to target CRM lists across all channels by leveraging a comprehensive multi-channel strategy. They used connected TV (CTV) to retarget users who completed a video view, pushing them further down the funnel, and retargeting on another channel—all while measuring view-through conversions in reporting.

Trey Byers

Director of Digital Marketing

Randall Reilly

“We really enjoy using the CRM upload feature on StackAdapt because we’re able to upload and use our 1st-party data quickly. Not to mention, the match rates we get on StackAdapt are the highest that we get anywhere.”