Independent MMM analysis finds StackAdapt delivered 3.79X ROAS for commerce advertisers
Measuring what really drives sales
For commerce advertisers, proving ROI can be difficult when sales happen across multiple channels and paths to purchase. Channels like connected TV and digital out-of-home build awareness and help keep brands top of mind. But when the sale happens through another channel or in a physical store, marketers are left with an incomplete view of what actually influenced the conversion.
To measure campaign impact more accurately, commerce advertisers need to understand which channels contributed along the way, so they can direct more ad spend toward the channels driving results.
Solutions Used
Understanding StackAdapt’s role in the path to purchase
Ten anonymized commerce advertisers with significant spend in StackAdapt were analyzed using an independent marketing mix model (MMM) run by Prescient AI. The analysis measured performance over 12 months, comparing StackAdapt’s return with the average across all channels to understand how much revenue StackAdapt contributed as part of each advertiser’s broader media strategy. Advertisers also used StackAdapt’s bid optimization tools to help direct ad spend toward placements more likely to drive revenue.
Seeing the full picture
For commerce advertisers, sales rarely come from one channel or a single moment in a campaign.
The analysis showed that StackAdapt delivered strong returns as part of an omnichannel strategy, including in cases where sales happened on retail sites where direct attribution was limited.
With StackAdapt, advertisers can connect campaign performance to revenue impact and make more informed decisions about where to direct ad spend next.
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