Corendon Airlines Increases Sales by 57% YoY With StackAdapt
Reaching New Heights With Programmatic
Onelink Media Ltd, a full-funnel performance marketing agency, aimed to increase awareness and bookings for their client, Corendon Airlines, who wanted to establish a stronger foothold in the competitive UK market. They partnered with StackAdapt and used a strategic bid optimization and targeting strategy to reach high-intent travellers while keeping their media spend grounded.
Budget-Friendly Travel and Advertising Strategies
To reach the right travellers, Onelink tested new targeting tactics within the StackAdapt platform, including Browsing Audiences and contextual targeting, and worked with the StackAdapt Creative Studio team to design engaging assets that consistently increased click-through rates (CTR) month-over-month. Here are some of the tactics they used:
Custom Targeting
Used StackAdapt’s Browsing Audiences, lookalike audiences, and contextual targeting to target high-intent travellers and expand reach.
Bid Optimization
Implemented strategic bid goals and made real-time adjustments to optimize performance and maintain a cost per click (CPC) of £1.94.
Multi-Channel Creatives
Worked with the StackAdapt Creative Studio to design engaging native and display ads that outperformed client-built creatives.
Corendon Airlines Soars Above the Competition
Using StackAdapt’s precise targeting solutions and in-house creative team, Onelink drove higher sales for Corendon Airlines, increasing CTRs while reducing their overall CPC. StackAdapt continues to work with Onelink and help its clients ride high with programmatic advertising.
Conversions
57% YoY
CPM
£4.41
CPC
£1.94
CTR
0.51%
Ben Adams
Founder and Director
Onelink Media Ltd.
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