Corendon Airlines Increases Sales by 57% YoY With StackAdapt

Passengers sitting in seats on an airplane

Reaching New Heights With Programmatic

Onelink Media Ltd, a full-funnel performance marketing agency, aimed to increase awareness and bookings for their client, Corendon Airlines, who wanted to establish a stronger foothold in the competitive UK market. They partnered with StackAdapt and used a strategic bid optimization and targeting strategy to reach high-intent travellers while keeping their media spend grounded.

Solutions Used

Budget-Friendly Travel and Advertising Strategies

To reach the right travellers, Onelink tested new targeting tactics within the StackAdapt platform, including Browsing Audiences and contextual targeting, and worked with the StackAdapt Creative Studio team to design engaging assets that consistently increased click-through rates (CTR) month-over-month. Here are some of the tactics they used:

Custom Targeting

Used StackAdapt’s Browsing Audiences, lookalike audiences, and contextual targeting to target high-intent travellers and expand reach.

Bid Optimization

Implemented strategic bid goals and made real-time adjustments to optimize performance and maintain a cost per click (CPC) of £1.94.

Multi-Channel Creatives

Worked with the StackAdapt Creative Studio to design engaging native and display ads that outperformed client-built creatives.

Corendon Airlines Soars Above the Competition

Using StackAdapt’s precise targeting solutions and in-house creative team, Onelink drove higher sales for Corendon Airlines, increasing CTRs while reducing their overall CPC. StackAdapt continues to work with Onelink and help its clients ride high with programmatic advertising.

Conversions

57% YoY

CPM

£4.41

CPC

£1.94

CTR

0.51%

Ben Adams

Founder and Director

Onelink Media Ltd.

“Driving awareness was crucial for Corendon to establish a foothold in the UK market. To make this happen, we needed to connect with the right audiences and showcase their offering effectively. By leveraging the StackAdapt platform and collaborating closely with their team, we successfully executed a key element of our top-of-funnel strategy.”