Kitchen Warehouse and Hatched use programmatic to drive +20% YoY Mother’s Day sales growth
Taking the guesswork out of Mother’s Day gifting
Mother’s Day is one of the biggest retail moments of the year, but finding the right gift can be difficult. To stand out during a competitive shopping period, Kitchen Warehouse—Australia’s leading kitchenware and homewares retailer—needed to reach gift buyers across the household while engaging mums with emotionally resonant messaging that could drive consideration and sales. Media agency Hatched partnered with StackAdapt to activate a full-funnel programmatic strategy, helping Kitchen Warehouse expand reach across its core audience and drive results.
Solutions Used
Reaching the right buyers without spoiling the surprise
To make Mother’s Day gifting more relevant, Kitchen Warehouse needed a strategy that could help shoppers choose the right gift. Instead of relying on broad seasonal messaging, Hatched and Kitchen Warehouse used an opt-in, first-party data approach that let mums select the products they actually wanted ahead of the gifting period. Those selections were then used to build more relevant audiences and deliver tailored messaging across the campaign:
Household-level targeting
Delivered tailored messaging to family members in the same household, using each mum’s selected product preferences to help influence ad creative.
Cross-device reach
Used StackAdapt’s Derived User Identity Graph to reach devices connected to the same residential IP while excluding the mum’s own device, helping engage likely gift buyers.
Expanded audience targeting
Activated behavioral targeting solutions to reach additional households likely to be interested in Kitchen Warehouse’s product range.
From product preferences to 5.8K+ sales
With StackAdapt, Kitchen Warehouse and Hatched turned a strong Mother’s Day marketing idea into a scalable programmatic strategy. Privacy-friendly household targeting helped Kitchen Warehouse expand reach across its core audience of mums, while robust attribution capabilities gave the team a clearer view of the campaign’s impact.
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